E-Commerce Business Model Assignment Example | Topics and Well Written Essays - 2750 words

E-Commerce Business Model - Assignment Example The main objective of the e-commerce organisation is to attract online customers and to increase the sales (SportsDirect, 2013). The following image will show screen-print of SportsDirect: SportsDirect follows Business-to-Consumer (B2C) business model. There are significant differences between Business-to-Business (B2B) and Business-to-Consumer (B2C) customers. Concerning B2C customers, it involves business transactions between organisations and customers. The basic concept behind this business model is that e-retailers can sell the products to the customers through various tools such as internet shops or telemarketing. On the other hand, in B2B business model, both purchasers and sellers are business organisations. The purchasing procedure in B2C and B2B is also dissimilar. In B2C, the purchasing method is simple where customers use their credit or debit cards along with providing other necessary information in order to make a sale. Conversely, in B2B business model, the payment can be done through invoice, especially for bulk purchases (Barkley & et. al., 2007). There is substantially more stake in sales opportunities in B2B websites in comparison to B2C websites. However, it can be observed that several B2B websites had faced bad customer experiences than B2C websites. Majority of B2B websites focus on designing websites for themselves rather than for the suitability of customers. Thus, this attitude creates a hindrance in the way of potential customers who use internet in order to discover organisations which can satisfy their requirements. However, it is worth mentioning that internet had significantly altered the relationship between organisations and customers where majority of interactions are demand oriented (BusinessWire, 2006). The quick development of collaborative internet services has resulted in a continually increasing number of e-commerce websites. With the increase in e-commerce

Flight 1862 Report Case Study Example | Topics and Well Written Essays - 2000 words

Flight 1862 Report - Case Study Example The Captain Yitzhak Fuchs, First Officer Arnon Ohad, and Flight Engineer Gedalya Sofer were on board. Anat Solomon, who happened to be the only passenger on board, was an employee of E1 A1 traveling to Tel Aviv to be married to a colleague. (El Al Flight 1862 retrieved from http://en.wikipedia.org/wiki/El_Al_Flight_1862) Flight 1862 was originally scheduled to depart at 5:30 PM, but the departure was delayed till 6:20 PM. At 6:22 PM, Flight 1862 took its departed from runway 01L on a northerly heading. Immediately it went away from the runway, it turned to the right so as to follow the Pampus departure route, with the help of the Pampus VOR/DME navigation station. Soon after the turn, at 6:27 pm, just above the Gooimeer, a lake somewhere near Amsterdam, a very sharp bang was heard above while Flight 1862 was climbing through 6500 feet. Engine 3 was separated from the right wing of the aircraft, and thereby damaging the wing flaps, and struck engine 4 in the process, and this separated it from the wing. The two engines fell off from the plane, attracting the attention of some pleasure boaters who had been taken aback by the loud noise. The Netherlands Coast Guard was immediately notified by the boaters of two strange objects they had seen falling from the sky. A mayday call was made by Captain Fuchs to the control tower and made indications that he wanted to return to Schiphol. At exactly 6:28:45 PM, the captain reported that they had lost the number 3 and number 4 engine, number 3 and number 4 engine. Personnel information The flight crew included the captain, the first officer, and the flight engineer. A review of the qualifications and background of the flight crew revealed that the captain was 59 years old, held an Israeli airline transport license. The flight captain had 25,000 hours total flying time, and 9,500 hours flying the B-747. The first officer, age 32, held an Israeli ATPL with type ratings in the Boeing 747 and Boeing 707. He had 4,288 hours flying time, with 612 hours in the Boeing 747. The flight engineer, aged 61, held an Israeli flight engineer license, with ratings for the Boeing 747 and Boeing 707. He had 26,000 hours total flying time, and 15,000 hours in the B-747. (Flight safety foundation accident prevention 1996) The Route of the fatal flight The enormity of the situation was not yet grasps by ATC. In aviation world, the word "lost" as used by Captain Fuchs generally refers to a loss of engine capacity. As a result of this, ATC therefore believed that the two engines had merely stopped functioning, and did not realize that they had actually fallen off. Probable the crew too did not realize that the engines had fallen off the aircraft. The visibility of the outboard engine on the wing of a 747 from the cockpit is quite difficulty, while the inboard engine on the wing is not visible at all. It is most likely that the crew did not know that both engines had broken away from the right wing. The Emergency landing attempt The runway available for traffic at Schiphol was runway 06 (the Kaagbaan) on the evening of October 4, 1992, that notwithstanding, Captain Fuchs requested for runway 27 (the Buitenveldertbaan) for an emergency

Emergence Of Neoliberal Development Theory Economics Essay

Emergence Of Neoliberal Development Theory Economics Essay Introduction This essay aims to justify the emergence of neoliberal development theory by analysing the historical, political and economic backgrounds in the second half of the twentieth century and identify the key features of its success. Also, the essay aims to establish the reasons behind the failure of the Keynesian model that was dominant prior to the neoliberal theory. Firstly, it will define development, outline its origins and goals and look back at the history of development to identify major theories prevailing in global economics. Secondly, it will account for the transition from the Keynesianism to neoliberal theory and argue that the main drawback of the former extensive state intervention in economics was the reason behind the rise of the latter. Finally, it will analyse the neoliberal development theory in terms of its strengths and weaknesses and conclude with suggesting perspectives of the theory in the future. What is development? Development presents an elusive concept to define. As the term itself is incredibly broad, the simplest definition of Good Change (Chambers 1997) will not suffice: factors such as time, perspective and focus should be considered to encompass the term (Thomas 2000). Development does not happen overnight, therefore, to understand it we need to look at a series of changes throughout history and the inevitable processes which accompany it. Secondly, understanding of development shifts depending on the vision or perspective of what development aims to achieve (modern society, maximum use of human potential or fixing the faults of progress). Finally, development could be seen as a focused effort to eradicate a problem (i.e. poverty, hunger, AIDS, etc.). Generally, development is summarised as a process of developing countries trying to catch up with developed countries (Kiely 2007). If we look at the current goals in development outlined by the Organisation for Economic Cooperation and Development (OECD), we can see that in developing countries by 2015: Extreme poverty should be reduced by one half. Universal primary education should be ensured and gender disparity in education eliminated. Infant/child mortality should be reduced by two thirds and maternal mortality by three quarters. National strategies for sustainable development should be implemented (OECD 1996). On the surface these goals appear to tackle social problems (quality of life and education) but they are deeply intertwined with both politics and economics. In order to achieve those state leaders need to work along with international organisations whose economic expertise can help to shape needed policies. No matter how noble these aspirations sound, it is the question whether they are realistic enough to implement that we should ask ourselves. It is possible to assess the chances of success better by looking back at the history of development and its former achievements. The modern history of development begins with the end of the Second World War in 1945 when new states emerged and the old international order was reshaped. The key theme in development was expanding the economic growth through industrialisation. The unique position of the USA after the war (minimal losses) facilitated its becoming a super power. Not only did it have an exceptional political influence in the international affairs but it also helped to promote capitalism and democratic values in Europe as well as the developing countries. The USA did this not only through foreign aid and direct investment but creating such international organisations as the UN, the IMF and the World Bank. The Cold War split the world into two camps: capitalist and communist. While the superpowers were trying to win more political influence, they also helped to modernise developing countries by boosting their economies. Of course, it came with a price joining a camp of the donors. The USA supported national liberation of the colonies and promoted development of anti-communist ex-colonies. This period from 1950s to 1970s is also known as the golden age of capitalism. High rates of profit facilitated high rates of capital accumulation and unprecedented economic growth, high productivity, high wages, expanding demand (Kiely 2007). Such growth resulted in full employment, creation of welfare system and a spread of globalisation. However, by the 1970s problems with the system became obvious: states had monopolized important industries (coal, steel) which limited the capacity of economic growth, thus investment was dominated by political not economic reasons. Preston argues that there was an assumption that states have the right to intervene directly in production and distribution (Preston 1996: p. 154-156). This resulted in capital not being allowed to cross borders without government approval, so states could set domestic interest rates, fix the exchange rate, tax and spend as they wanted to secure national economic objectives, moreover, the divide between developed and developing countries remained high (Leys 1996). The decline in profit rates recorded in the developed countries at the end of the 1960s deepened and in the 1970s spread into an open capitalist crisis, characterized by a swing of the whole system into monetary-financial chaos, exploding inequalities, and mass unemployment (Herrera 2006). The Keynesian model The golden age of capitalism was dominated by the Keynesian development model, which maintains that the level of economic activity is determined by the level of aggregate demand (Palley 2004). John Maynard Keynes, the forefather of modern macroeconomics, argued that if markets were depoliticised, completely free from the intervention of governments, it would cause a period of economic depression and financial crisis. In order to prevent such a downfall he suggested that governments should control fiscal and monetary policies. Within this theory unemployment could be explained through weakness in the aggregate demand generation process that capitalist economies are subject to. In the aftermath of the post war period it was this particular model that allowed states to rebuild and boost economies. A weak point, however, was the so-called spending ratchet governments provided additional support for workers during hard times but it was politically difficult to take them away during a booming economy. Therefore, the rate of economic growth slowed down and the risk of inflation rose. This was not the only problem with the Keynesianism. According to Palley (2004) there existed two sub-theories about income distribution: one originating in the USA, the other in the UK. American Keynesians advocated the neoliberal paid what you are worth theory of income distribution, while British Keynesians argue that income distribution depends significantly on institutional factors. Palley then explains it in detail: It meant that not only do a factors relative scarcity and productivity matter, but so too does its bargaining power, which is impacted by institutional arrangements. This explains the significance of trade unions, laws governing minimum wages, employee rights at work, and systems of social protection such as unemployment insurance. Finally, public understandings of the economy also matter, since a public that views the economy through a bargaining power lens will have greater political sympathies for trade unions and institutions of social protection (Palley 2004: 2 ). In essence the two schools differed in their understanding of the factors involved in (simply put) wages and income. For example an American Keynesian, would view an employees bargaining power in wage negotiations as entirely dependent on demand for the employees skills, its relative scarcity and the employers ability to pay. The British view in however would encompass such additional factors as unions (in the case of employment) enforcing collective bargaining or national minimum wage structures. The British view therefore contained a more realistic accounting of income distribution versus a more pure capitalist view. One of the major factors of the transition from the Keynesianism to neoliberalism was the unstable prices for petrol in the OPEC in the 1970s. Another factor is of social nature the USA has promoted individualism that rejected the communist collective economic approach and kindled the debates in favour of free markets not controlled by the government. Combined with the divide between the train of Keynesian thought in the UK and the USA the theory slowly started to be replaced with neoliberalism. What is neoliberal development theory? Like development neoliberalism is a disputed notion. This term could be attributed to describe a theory of International Relations, an ideology, a development theory or economic theory. To avoid confusion we suggest a definition by Harvey: Neoliberalism  is  a  theory  of  political  economic  practices that proposes that human well being can best be advanced by liberating individual entrepreneurial freedoms and skills within an institutional framework characterized by strong property rights, free markets and free trade. The role of the state is to create and preserve an institutional framework  appropriate to such practices (Harvey, 2005: 2). Neoliberal development theory has emerged in 1970s with the end of the golden age of capitalism. As the world economy was entering a recession, old strategies ceased to work and neoliberalism claimed to provide tools to overcome the financial crisis. The core of the theory lied in an assumption that bad policies were rooted in extensive governmental intervention in economics. Economic growth could be restored by policies ensuring competitiveness in the world economy. Neoliberal development theory aimed to enhance growth, create free markets, replace the Keynesianism that proved to be weak, and eliminate the intervention of the state in the economy that resulted in poor economic performance in many countries (Harrison, 2005). This approach was adopted by major international organisations such as the IMF and the World Bank which made the transition faster. This theory accumulated popularity as the USSR economic growth began to slow down in the 1980s and with the collapse of the Soviet Union, capitalism had proven to be a superior political-economic system to those that had  been its alternatives (Flew 2012). In order to understand what neoliberalism could offer that the Keynesianism could not Herrera (2006) splits the neoliberal strategies into domestic and international ones. They are both aimed at ensuring that the USA sustains and develops its hegemony. Firstly, at the national level, implementing the government control free economy by: (1) deforming the structure of capital ownership to the benefit of the private sector, (2) reducing public spending for social purposes, and (3) imposing wage austerity as a key priority in fighting inflation. Then, to internationally maintain the dominance of the American dollar with the help of the major international organisations and to promote free trade. This argument is in line with the Washington Consensus development strategies which included fiscal discipline, keeping inflation under control, welcoming foreign trade and investment, reducing the role of the government in general, and promoting new exports (Skidmore and Smith, 2005: 59). As com plementary to these goals, the Consensus also advocated tax reform including cutting marginal tax rates (reducing taxes for the rich), creating a unified and competitive exchange rate, and securing property rights (particularly for foreigners in developing countries) (Todaro and Smith, 2006: 538). During the last 30 years this objective has resulted in the proliferation of neoliberal policies of deregulation, privatisation and marketisation (Cahill 2010). When portraying neoliberalism it is paramount to mention the basic principle of individualism. Neoliberalism implies that at the very heart of the concept lies the uniqueness of an individual that leads to subjective and self-centred preferences. Cahill (2010) argues that neoliberals base the defence of free markets on this: liberty is depicted as a core aim of society in which markets represent spheres of voluntary exchanges between individuals. Based on the assumption that from rational point of view individuals would only engage in an exchange that was beneficial for them, markets allow them to satisfy preferences free from external interference or coercion. This way markets represent an excellent platform for spreading liberty. From the economic point of view free markets, with voluntary exchange at their core, let the preferences of rational self interested utility maximisers to be expressed and satisfied. In this case prices represent markers of such preferences and along with the freedom of choice ensure that resource allocation is subject to the preferences. Such system leads to the claim of neoliberals that are not only moral but efficient means for producing and distributing goods and services. Freed from governmental involvement markets produce better results unlike when being under state control with politicians inevitably choosing one industry over another. It appears that better results could be achieved with a shift from the public to the private sector. Strengths/weaknesses In order to establish if the transition to the neoliberal development theory was successful it is necessary to go back to the goals that the theory proponents wanted to achieve: free trade, economic growth, liberalisation, depoliticising of economics and privatisation. While there is evidence that free trade facilitated economic growth it has been slower than expected and still connected with state intervention: there is a positive correlation between an economys exposure to international trade and the size of its government in the years from the 1960s to the 1990s (Rodrik 1998) and similarly whereas levels of trade and levels of government expenditure are positively correlated, countries in which trade has increased more quickly in recent decades have experienced slower growth in government spending (Garett 2001). At the same time free trade and liberalisation has facilitated the emergence and development of globalisation opening new prospects of integration in the international economics and society. On the other hand, globalisation has its own drawbacks, especially in regards to developing countries they still have to catch up with more advanced states but the competition is a lot higher. Without modern technologies which are too expensive, tight budgets and a lack of mass production capability the developing countries, for example in sub-Saharan Africa, remain behind the western states or BRIC countries. Moreover, they have not achieved political freedom either the international organizations call on national governments to adopt neoliberal economic policies imposed from without while the globalized financial markets dispossess these states of their sovereignty and foreign core capital insinuates itself into the periphery countries capitalist ownership structure (Herrera 2006: 5). Promoting democracy and liberalisation could mask more egoistic than altruistic reasons. Neoliberal reforms concentrate on achieving them at the expense of other important factors of development, such as environmental protection, human rights and most important elimination of global absolute poverty (Todaro and Smith, 2006: 548). Conclusions and considerations Summing up the explanation of the emergence of the neoliberal development theory we argue that although the theory has proven to be flawed, nevertheless, its world domination is justified and it is likely to continue its course in the future. While the Keynesian model was efficient during the post-war period and helped to rebuild the economy, it could not provide the international community with the tools they needed to overcome the financial recession in the 1970s. The state-controlled economics framework could not accept and embrace the free market and privatisation because it would mean losing a substantial part of political influence for the governments. Therefore, neoliberalism was the rational choice to adopt in order to revive the economy. As the major superpower (and after the end of the Cold War the unitary) the USA hegemony started to spread further the IMF, the World Bank and other international institutions promoted the development of neoliberalism in both developed and developing countries. Neoliberals believed that markets are able to manage and distribute capital better than states. For the developing countries it also meant more options for employment by expanding the output of exports. Conversely, the emergence, development and finally establishment of the neoliberal development theory as the dominant one has created a number of issues that are complicated to resolve: the widening gap between the rich and the poor, the slowdown of the economic growth and the recession. Promoting democracy and liberal values often hide states own interest, i.e. the war in Iraq in 2003, recent interventions in Syria and Libya. Although economy has become less state-oriented the goals of multinational corporations do not comprise of reducing poverty and inequality as their primary objective. In order to sustain the neoliberal model, it should be re-developed to provide better social security, lessen inequality and poverty, pay greater attention to human rights and create truly independent and unbiased institutions. Only then the 2015 goals of development could be achieved.

A Raisin in the Sun vs. The Glass Menagerie Essay -- Raisin Sun Glass

A Raisin in the Sun vs. The Glass Menagerie   Ã‚  Ã‚  Ã‚  Ã‚  America is known around the world as the land of opportunity, a place where you can follow your dreams. No matter how selfish or farfetched ones dream may be, their goal will always be available. Whether it be the pursuit of the woman of your dreams, like that of Jay Gatsby, or the hunt for something pure and real, like Holden Caulfield. A Raisin in the Sun, by Lorraine Hansberry, and The Glass Menagerie, by Tennessee Williams, exhibit the various types of American lifestyles and the aspiration that surface among each character. The dreams between the characters in the two literary works differ in selfishness, and availability.   Ã‚  Ã‚  Ã‚  Ã‚  Tom is a young man bearing the responsibility of his handicapped sister, Laura, and his suffocating mother, Amanda. He works in a factory, and uses his paycheck to provide for the family. Jim, a fellow factory worker and former high school friend, knows Tom as Shakespeare, in that Tom writes poetry, sometimes to alleviate his suppressed feelings of frustration. Poetry is one of Tom’s methods of escape from the lunacy in his home. Adventure is something Tom does not experience much of, and is angst toward his less than mediocre life is expressed in many of his arguments with Amanda. â€Å"Man is by instinct a lover, a hunter, a fighter, and none of those instincts are given much play at the warehouse,† (Williams 64). Love, hunting and fighting are adventurous matters, and with Tom’s run of the...

How Celtic is Iron Age Britain?

The construct of sorting a period of prehistoric culture as the Iron Age was foremost introduced in the nineteenth century, and subsequently validated by the massively important finds at Hallstatt and La Tene. Subsequently, the epoch was broken down into chronological periods, against which the British Iron Age is now defined. For easiness of definition, The British Iron Age tends to be broken into three periods, Early, Middle and Late, crossing approximately 1000 old ages, from 800 BC to the second century AD, and is so named owing to the find and development of Fe taking prevalence over the usage of bronze. The term Celtic, holding passed into the slang, is now nil more than a obscure generic term. The traditional position was that Iron Age Britons were portion of a huge Celtic Commonwealth which so stretched across Europe, a universe of peoples who spoke related linguistic communications, and who shared a typical set of values, societal establishments, spiritualty, art and other facets of life and civilization. ( James 1997, 2 ) . This is now acknowledged to be a monolithic simplism, a romanticised impression Born of theories put frontward by eighteenth century bookmans, based on classical Latin and Greek beginnings. Edward Lhuyd proposed that Welsh, Scottish and Irish languages all root from the ancient Gaulish. The label Celtic was so transposed from the linguistic communications to the people themselves, landscapes, and their sensed civilization and art. Historically and archaeologically talking, this word is unhelpful and uninformative. Indeed, Simon James has suggested that naming the Iron Age Celtic is so deceptive that it is best abandoned. ( James S. 01.06.98 ) As the term Celtic is virtually nonmeaningful, for the intent of this piece we shall look into to what extent the autochthonal population of Britain were influenced by their Continental opposite numbers. It was thought that the Iron Age Britons ( consisting of diverse and frequently warring folks and were in no manner unified ) were capable to a figure of Belgic invasions during the Iron Age. Some of the grounds for this theoretical account comes from Caesar, who states that anterior to his ain expeditions of 55 and 54 B.C. , the population of the coastal parts of south-eastern Britain had themselves migrated from Belgic Gaul, foremost in hunt of loot, and later in order to settle for good. He besides reported that in his ain life-time, Diviciacus had been non merely the most powerful swayer in all Gaul, but had besides exercised sovereignty in Britain. ( D.W. Harding 1974, 201 ) There is archeological grounds which has been used to back up this theoretical account. The find of the Battersea shield in 1857, an elaborately decorated piece, is similar to a bronze shield found in the river Witham in Lincolnshire. Both are similar in design to artefacts found at La Tene. These discoveries, combined with graveyard sites in Aylesford, Welwyn and East Yorkshire, which bore close relation to Gaulish burial rites, were taken as verifying the theory of invasion as the principal, even exclusive, cause of alteration in prehistoric Britain. ( James 1997, 12 ) With the coming of Fe came a figure of bastioned defense mechanisms or hillforts. There are about 3,300 such defense mechanisms on mainland Britain. It was originally thought that these were a response to an invasion in the third century B.C. allowing loose sets of Gaelic warriors over big parts of the south state. ( Harding 1974, 54 ) However, subsequent probe has found that techniques such as lumber lacing, which was prevalent on the Continent, was besides adopted in Britain. This presents us with the fact that there were so links with the Continent, which were non needfully hostile, as their engineering is shared and assimilated. Some folks depended wholly on agribusiness where the land and dirt permitted ; others in coastal parts where the land was non so hospitable, subsisted wholly from the sea. Settlement types varied consequently, from the normally used roundhouse, to the Lake Village close Glastonbury in the Somerset degrees, to the rock built brochs of Northern Scotland. Such diverseness does non look to hold been echoed on the Continent, although there were similarities in some countries. Mentioning to a colony in Kent, Caesar wrote that the edifices were situated in close propinquity to each other, and really similar to the colonies of the Gauls. However, there remains small grounds to day of the month to propose a strong relationship between the homes on the continent, and those in Britain. The economic system chiefly relied on agribusiness and the industry of certain goods. Barry Cunliffe describes it therefore: a loosely parallel development between Britain and the Continent, the two countries retaining a close contact, which encouraged a free flow of thoughts and an exchange of goods, while autochthonal traditions remain dominant. ( Cunliffe 1991, 442 ) The usage of mintage came into pattern around 100 B.C. and straight emulated the Gallic system. There were comparings with the economic system of the Continent, but the British remained insular to some extent until the ulterior Roman invasion. We have some archeological grounds of the funerary patterns of antediluvian Britain, but merely classical mentions inform us as to the Gods, Druids and priesthoods intrinsic to these beliefs. Harmonizing to Caesar, the Gauls and the British shared several patterns, including the preparation of Druids. In the early Iron Age, the disposal of organic structures left no archeological hint. The in-between Fe age sees graveyards and burials with goods, whilst the late Iron Age sees the debut of cremations form Gaul. In add-on, many organic structures from this epoch have been retrieved from peat bogs throughout northern Europe, frequently with marks of multiple causes of decease, possibly bespeaking ritual forfeit. Evidence suggests that similar beliefs are held throughout Europe at this clip, and would look to denote a belief in some signifier of hereafter. Much is made of the Celtic caput cult, but this mostly depends on reading of the grounds. ‘There is no uncertainty that the cap ut was considered the most of import portion of the human organic structure the accent on head-hunting demonstrates this and the emphasis on the caput in Celtic art is incontestible. Yet I believe it is a error to believe in footings of a specific head-cult’ ( Green 1986, 216 ) . In decision, how Belgae Gallic was Iron Age Britain? Surely, many facets of Iron Age life were influenced by the Belgic Gauls, to changing grades throughout the period. But to name the British Iron Age Celtic is a simplified generalization ; some countries were touched by Continental patterns, others, more geographically remote from the south seashore will hold felt their influences far less. However, it seems far less likely that Britain was invaded per Se. Simon James states that Britain in the Iron Age grew with critical, if non fickle, parts and influences from Continental Europe in the signifier of trade, kinship links, and reasonably surely some localized in-migration, particularly in the late Iron Age South. ( James 1997, 84 ) The revisionist theory seems at this minute far more plausible than the construct of sweeping invasion. Bibliography Cunliffe, Barry, Iron Age Communities in Britain, Routledge 1991Green, Miranda, The Gods of the Celts, Gloucester 1986.Harding, D.W. , The Iron Age in Lowland Britain, Routledge and Kegan Paul, 1974James, S. & A ; Rigby, V. , Britain and the Celtic Iron Age, British Museum Press 1997James, S. , 1998 Peoples of Britain ( online ) UK ; Available: hypertext transfer protocol: //www.bbc.co.uk/history/ancient/prehistory/peoples_03.shtml Accessed 29th April 2005

Case study of dove soap Essay

â€Å"I think Canada was just really ready for it,† says Aviva Groll, group account director at Ogilvy, who has worked on Dove since 2004. â€Å"There was a lot of support internally at Unilever, it struck a chord†¦ [It was] a time of great experimentation and great leadership that allowed that to happen. † Groll also notes that having the budget available and co-operation amongst the product categories to allow for a campaign centred on the brand as a whole meant everything fell into place for a Canada-first launch. What followed was unexpected buzz as the campaign gained traction around the world, becoming a major water cooler topic before the days of social media spreading ideas like wildfire. New Dove products were launched using the same creative idea – showing real women with different hair types, skin types and body types, loving themselves and their favourite Dove products, often in their underwear. While the water cooler buzz and media attention escalated (Oprah had those underwear-clad women on her show), one of the most talked-about aspects of the campaign came as a complete surprise to MacLeod and her team – the viral power of striking the right chord. By now, almost everyone has seen the â€Å"Evolution† video on YouTube (12 million people and counting), depicting a woman who gets transformed, through makeup and Photoshop, into a model, proving that even The Dove billboard can easily be compared to the story of the â€Å"World of Wrestling† from Barthes Mythologies. In the story, wrestling is described as a myth for the simple reason that the audience doesn’t care if a wrestling match is rigged, but rather what it is seeing taking place. They don’t think about reality or truth. In fact, they really don’t think at all; they see (Barthes 2000, p. 15). This can be applied to the Dove advertisement because the audience is only engaged with what it sees, not with the truth and persuasion of the ad. The target audience doesn’t realize that what they’re seeing was all a process to evoke a certain message and get them to think a certain way about their product or have meaning to the audience. And think a certain way they did. Ultimately Dove’s daring strategy increased their sales and market share. Women were able to connect to the ad, which in turn made them buy the product. The campaign led to the Dove Self Esteem Fund, which gave Dove even more media exposure with the making of YouTube videos and clips. As one can see, Dove successfully turned around their advertising tactics, which led to increased sales and changed feelings toward Dove products. These products were the same beauty products before and after the new campaign, but successful advertising allowed for people to view the products as something totally different. According to the Magic Bullet or Hypodermic Needle Model, mass media has a powerful influence over people, and can deliberately alter or control the mass audiences’ behaviour. I suppose this is not in argument today. The Dove billboard can easily be compared to the story of the â€Å"World of Wrestling† from Barthes Mythologies. In the story, wrestling is described as a myth for the simple reason that the audience doesn’t care if a wrestling match is rigged, but rather what it is seeing taking place. They don’t think about reality or truth. In fact, they really don’t think at all; they see (Barthes 2000, p. 15). This can be applied to the Dove advertisement because the audience is only engaged with what it sees, not with the truth and persuasion of the ad. The target audience doesn’t realize that what they’re seeing was all a process to evoke a certain message and get them to think a certain way about their product or have meaning to the audience. And think a certain way they did. Ultimately Dove’s daring strategy increased their sales and market share. Women were able to connect to the ad, which in turn made them buy the product. The campaign led to the Dove Self Esteem Fund, which gave Dove even more media exposure with the making of YouTube videos and clips. As one can see, Dove successfully turned around their advertising tactics, which led to increased sales and changed feelings toward Dove products. These products were the same beauty products before and after the new campaign, but successful advertising allowed for people to view the products as something totally different. According to the Magic Bullet or Hypodermic Needle Model, mass media has a powerful influence over people, and can deliberately alter or control the mass audiences’ behaviour. I suppose this is not in argument today. The Dove billboard can easily be compared to the story of the â€Å"World of Wrestling† from Barthes Mythologies. In the story, wrestling is described as a myth for the simple reason that the audience doesn’t care if a wrestling match is rigged, but rather what it is seeing taking place. They don’t think about reality or truth. In fact, they really don’t think at all; they see (Barthes 2000, p. 15). This can be applied to the Dove advertisement because the audience is only engaged with what it sees, not with the truth and persuasion of the ad. The target audience doesn’t realize that what they’re seeing was all a process to evoke a certain message and get them to think a certain way about their product or have meaning to the audience. And think a certain way they did. Ultimately Dove’s daring strategy increased their sales and market share. Women were able to connect to the ad, which in turn made them buy the product. The campaign led to the Dove Self Esteem Fund, which gave Dove even more media exposure with the making of YouTube videos and clips. As one can see, Dove successfully turned around their advertising tactics, which led to increased sales and changed feelings toward Dove products. These products were the same beauty products before and after the new campaign, but successful advertising allowed for people to view the products as something totally different. According to the Magic Bullet or Hypodermic Needle Model, mass media has a powerful influence over people, and can deliberately alter or control the mass audiences’ behaviour. I suppose this is not in argument today. The Dove billboard can easily be compared to the story of the â€Å"World of Wrestling† from Barthes Mythologies. In the story, wrestling is described as a myth for the simple reason that the audience doesn’t care if a wrestling match is rigged, but rather what it is seeing taking place. They don’t think about reality or truth. In fact, they really don’t think at all; they see (Barthes 2000, p. 15). This can be applied to the Dove advertisement because the audience is only engaged with what it sees, not with the truth and persuasion of the ad. The target audience doesn’t realize that what they’re seeing was all a process to evoke a certain message and get them to think a certain way about their product or have meaning to the audience. And think a certain way they did. Ultimately Dove’s daring strategy increased their sales and market share. Women were able to connect to the ad, which in turn made them buy the product. The campaign led to the Dove Self Esteem Fund, which gave Dove even more media exposure with the making of YouTube videos and clips. As one can see, Dove successfully turned around their advertising tactics, which led to increased sales and changed feelings toward Dove products. These products were the same beauty products before and after the new campaign, but successful advertising allowed for people to view the products as something totally different. According to the Magic Bullet or Hypodermic Needle Model, mass media has a powerful influence over people, and can deliberately alter or control the mass audiences’ behaviour. I suppose this is not in argument today. The Dove billboard can easily be compared to the story of the â€Å"World of Wrestling† from Barthes Mythologies. In the story, wrestling is described as a myth for the simple reason that the audience doesn’t care if a wrestling match is rigged, but rather what it is seeing taking place. They don’t think about reality or truth. In fact, they really don’t think at all; they see (Barthes 2000, p. 15). This can be applied to the Dove advertisement because the audience is only engaged with what it sees, not with the truth and persuasion of the ad. The target audience doesn’t realize that what they’re seeing was all a process to evoke a certain message and get them to think a certain way about their product or have meaning to the audience. And think a certain way they did. Ultimately Dove’s daring strategy increased their sales and market share. Women were able to connect to the ad, which in turn made them buy the product. The campaign led to the Dove Self Esteem Fund, which gave Dove even more media exposure with the making of YouTube videos and clips. As one can see, Dove successfully turned around their advertising tactics, which led to increased sales and changed feelings toward Dove products. These products were the same beauty products before and after the new campaign, but successful advertising allowed for people to view the products as something totally different. According to the Magic Bullet or Hypodermic Needle Model, mass media has a powerful influence over people, and can deliberately alter or control the mass audiences’ behaviour. I suppose this is not in argument today. The Dove billboard can easily be compared to the story of the â€Å"World of Wrestling† from Barthes Mythologies. In the story, wrestling is described as a myth for the simple reason that the audience doesn’t care if a wrestling match is rigged, but rather what it is seeing taking place. They don’t think about reality or truth. In fact, they really don’t think at all; they see (Barthes 2000, p. 15). This can be applied to the Dove advertisement because the audience is only engaged with what it sees, not with the truth and persuasion of the ad. The target audience doesn’t realize that what they’re seeing was all a process to evoke a certain message and get them to think a certain way about their product or have meaning to the audience. And think a certain way they did. Ultimately Dove’s daring strategy increased their sales and market share. Women were able to connect to the ad, which in turn made them buy the product. The campaign led to the Dove Self Esteem Fund, which gave Dove even more media exposure with the making of YouTube videos and clips. As one can see, Dove successfully turned around their advertising tactics, which led to increased sales and changed feelings toward Dove products. These products were the same beauty products before and after the new campaign, but successful advertising allowed for people to view the products as something totally different. According to the Magic Bullet or Hypodermic Needle Model, mass media has a powerful influence over people, and can deliberately alter or control the mass audiences’ behaviour. I suppose this is not in argument today. The Dove billboard can easily be compared to the story of the â€Å"World of Wrestling† from Barthes Mythologies. In the story, wrestling is described as a myth for the simple reason that the audience doesn’t care if a wrestling match is rigged, but rather what it is seeing taking place. They don’t think about reality or truth. In fact, they really don’t think at all; they see (Barthes 2000, p. 15). This can be applied to the Dove advertisement because the audience is only engaged with what it sees, not with the truth and persuasion of the ad. The target audience doesn’t realize that what they’re seeing was all a process to evoke a certain message and get them to think a certain way about their product or have meaning to the audience. And think a certain way they did. Ultimately Dove’s daring strategy increased their sales and market share. Women were able to connect to the ad, which in turn made them buy the product. The campaign led to the Dove Self Esteem Fund, which gave Dove even more media exposure with the making of YouTube videos and clips. As one can see, Dove successfully turned around their advertising tactics, which led to increased sales and changed feelings toward Dove products. These products were the same beauty products before and after the new campaign, but successful advertising allowed for people to view the products as something totally different. According to the Magic Bullet or Hypodermic Needle Model, mass media has a powerful influence over people, and can deliberately alter or control the mass audiences’ behaviour. I suppose this is not in argument today.

Die Prinzen Deutschland and Millionär German Lyrics

Die Prinzen 'Deutschland' and 'Millionr' German Lyrics Pop music fans in German-speaking countries are very familiar with the band Die Prinzen. They topped the charts in the 80s and  90s with songs like  Deutschland and  Millionr, and their songs are filled with satirical lyrics about German society. If you have yet to discover this famous pop band, now is a perfect time. Two of their hit songs are included below with a direct English translation that demonstrates the bands humor. An Introduction to Die Prinzen (The Princes) With 14 gold and six platinum records  and over five million recordings sold, Die Prinzen (pronounced  DEE PRINT-sen)  are one of the most popular German pop bands of all time. Before they became Die Prinzen, the groups members were all in the Thomanerchor of the Thomaskirche (St. Thomas Church) in Leipzig, which is one reason they specialize in  a capella  music (singing without instrumental accompaniment). In the 1980s, the bands members were Sebastian Krumbiegel, Wolfgang Lenk, Jens Sembner, and Henri Schmidt. The lyrics of their songs are usually satiric and humorous, with tongue-in-cheek criticism of the German government and German society. In 1990, the bands album Das Leben ist grausam, and the singles Gabi und Klaus and  Millionr  were big hits. The band gained more recognition when it toured with Germanys Rock-Opa  Udo Lindenberg  in 1992. Their second album, Kà ¼ssen verboten, with its title hit song, sold well. In later albums, the band also added an instrumental techno sound to their voices. After a lull in the late 1990s, Die Prinzen regained their popularity in Germany with the popular song Olli Kahn, referring to Germanys World Cup star goalie Oliver Kahn. The band has played concert tours in Germany, Austria, Switzerland, and Luxembourg.   Popular Songs A few of Die Prinzens songs were really big hits, and many of them can be found on the Ganz  oben  - Hits album as well as the albums they were originally released on. Millionr (1987) Album: Das Leben ist grausamAlles nur  geklaut (1993) Album: Alles nur  geklautKà ¼ssen verboten  (1992) Album: Kà ¼ssen verbotenSchwein sein  (1995) Album: SchweineSchlottersteinhymne  (1996) Album: Die CD  mit  der  mausDeutschland  (2001) Album: D Deutschland Lyrics Album: DReleased: 2001 Deutschland  is an irreverent, satirical song that makes a few pointed remarks about the homeland of Die Prinzen. This single from the album D (for Deutschland) was released on the 40th anniversary of the building of the Berlin Wall in 2001.   Some references in the song text are borrowed from right-wing, neo-Nazi phrases and the opening chorus of Deutsch, deutsch, deutsch... is reminiscent of Nazi times. But the song satirizes such overt patriotism and other behaviors that are typisch Deutsch. In case theres any doubt that this is satire, Die Prinzen use their favorite word (Schwein) at the very end to replace sein (to be). Below you will find the original German lyrics to Deutschland along with an English translation. Only the primary verses have been included and the chorus  Deutsch,  deutsch,  deutsch... is repeated between most verses. WARNING: Some words in these lyrics may be offensive to some people.   German Lyrics Direct Translation by Hyde Flippo Natrlich hat ein Deutscher Wetten, dass* erfundenVielen Dank fr die schnen StundenWir sind die freundlichsten Kunden auf dieser WeltWir sind bescheiden - wir haben GeldDie Allerbesten in jedem SportDie Steuern hier sind WeltrekordBereisen Sie Deutschland und bleiben Sie hierAuf diese Art von Besuchern warten wirEs kann jeder hier wohnen, dem es geflltWir sind das freundlichste Volk auf dieser Welt Of course a German invented Wetten, dass*Many thanks for the enjoyable hoursWere the friendliest customers in this worldWere modest - we have moneyThe very best in any sportThe taxes here set a world recordVisit Germany and stay hereIts this kind of visitor we wait forAnyone who likes it can live hereWere the friendliest people in this world Nur eine Kleinigkeit ist hier verkehrtUnd zwar, dass Schumacher** keinen Mercedes fhrt Just one little thing is out of whackAnd that is, Schumacher** doesnt drive a Mercedes Refrain:Das alles ist Deutschland - das alles sind wirDas gibt es nirgendwo anders - nur hier, nur hierDas alles ist Deutschland - das sind alles wirWir leben und wir sterben hier Refrain:All that is Germany - all that is usYou wont find that anywhere else - only here only hereAll that is Germany - all that is usWe live and die here Es bilden sich viele was auf Deutschland einUnd mancher findet es geil, ein Arschloch zu seinEs gibt manchen, der sich gern ber Kanaken beschwertUnd zum Ficken jedes Jahr nach Thailand fhrtWir lieben unsere Autos mehr als unsere FraunDenn deutschen Autos knnen wir vertraunGott hat die Erde nur einmal geksstGenau an dieser Stelle, wo jetzt Deutschland istWir sind berall die besten - natrlich auch im BettUnd zu Hunden und Katzen besonders nett Many people are arrogant about GermanyAnd some think its cool to be an aholeThere are some who like to complain about Kanaken [foreigners]And travel to Thailand every year to f-We love our cars more than our womenBecause we can trust German carsGod kissed the earth just onceRight on the spot where Germany is nowWere the best everywhere - naturally also in bedAnd were especially nice to dogs and cats Wir sind besonders gut im Auf-die-Fresse-haunauch im Feuerlegen kann man uns vertraunWir stehn auf Ordnung und SauberkeitWir sind jederzeit fr nen Krieg bereitSchnen Gru an die Welt, seht es endlich einWir knnen stolz auf Deutschland... SCHWEIN! Were really good at busting someone in the chopsWe can also be relied on for starting firesWe like order and cleanlinessWere always ready for a warFriendly greetings to the world, understandWe can be proud of Germany... SWINE! Millionr Lyrics   Album: Das Leben ist grausamReleased: 1987 Millionr is another of  Prinzens hit  songs. It was first released on the Das Leben ist grausam (Life is Cruel)  album. The lyrics are about how great it would be to become a millionaire and, as you can see, it is definitely another satirical song. Again, the main verses of this song have been included here with the English translation. The phrase Ich wr so gerne Millionr... (I would love to be a millionaire) is repeated between most verses. German Lyrics Direct Translation by Hyde Flippo Ich wr so gerne MillionrDann wr mein Konto niemals leerIch wr so gerne MillionrMillionenschwerIch wr so gerne Millionr Id really like to be a millionaireThen my account would never be emptyId really like to be a millionaireWorth millionsId really like to be a millionaire (Geld, Geld, Geld...) (Money, money, money...) Ich hab kein Geld hab keine Ahnung, doch ich hab n groes MaulBin weder Doktor noch Professor, aber ich bin stinkend faulIch habe keine reiche Freundin und keinen reichen FreundVon viel Kohle hab ich bisher leider nur getrumt I have no money, have no clue, but I do have a big mouthIm neither a doctor nor a professor, but Im terribly lazyI have no rich girl friend and no rich male friendUnfortunately, up to now Ive only dreamed of having dough Was soll ich tun, was soll ich machen, bin vor Kummer schon halb krankHab mir schon paar Mal berlegt: Vielleicht knackst du eine BankDoch das ist leider sehr gefhrlich, bestimmt werd ich gefasstUnd auerdem bin ich doch ehrlich und will nicht in den Knast What should I do, what should I try? Im half sick with worryA few times before I thought: Perhaps you could rob a bankBut unfortunately thats very dangerous; Id get caught for sureAnd besides Im actually honest and I dont want to go to jail Es gibt so viele reiche Witwen, die begehrn mich sehrSie sind scharf auf meinen Krper, doch den geb ich nicht herIch glaub das wrd ich nicht verkraften um keinen Preis der WeltDeswegen werd ich lieber Popstar und schwimm in meinem Geld There are so many rich widows who want me badlyTheyre hot for my body, but I wont give it to themI dont think I could handle that for any price in the worldThats why Id rather become a pop star and swim in my money The German lyrics are provided for educational use only. No infringement of copyright is implied or intended. The  literal, prose translations of the  original German  lyrics is by Hyde Flippo.